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Gamification: What It is, What It Can Do For Your Business, And How Best To Use It To Your Advantage
“Every startup CEO should understand Gamification because gaming is the new normal.”
What Is Gamification?
Gamification is the process of applying game elements to non-gaming situations with the aim of motivating and influencing certain behaviors in users. Armed with the spirit of competition and an insatiable thirst for victory, people can boost their levels of concentration and interest, and thus increase their productivity to exciting new heights.
According to Yu-kai Chou, author of Actionable Gamification: Beyond Points, Badges, and Leaderboards, “Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.”
A Brief History Of Gamification
No one really knows how far back in history the concept of Gamification emerged, but one good point of reference could be 19th-century Russian scientist and educator, Dmitri Ivanovich Mendeleev. Mendeleev is perhaps best known for creating the first Periodic Table of Elements, but what many don’t know is that he might have been one of the first ever scientists to implement gamification into educational tasks.
Dmitri Mendeleev (1834–1907)
As a keen card player, at some point in his quest for understanding, Mendeleev started using cards as a way to categorize the elements of chemistry, by listing separate elements and other information on cards. In this way, the inventor gained priceless insights into the relationship between the elements. After he shared his findings with the world, scientists started discovering new elements to complete Mendeleev’s work and expand the table further.
Although Mendeleev was not among the best students, he made history thanks to his use of gamification. And that is a perfect example of how much positive impact gamification can have on an average or even low-performing student.
In the last few years leading up to the 21st century, the power of gamification slowly but steadily made itself known to the world. An increasing number of people were starting to think of games as a revolutionary tool to increase productivity in the workplace.
In 2002, British-born computer programmer Nick Pelling coined the term ‘Gamification’ while creating a user interface for commercial electronic devices with in-built game-like elements. This was the year Gamification took off with never-before-seen intensity.
Eight years later, American game designer Jane McGonigal took to the stage and delivered her historical TED Talk: Gaming Can Make a Better World, where she foretold of the gamified business world we inhabit today:
“When I look forward to the next decade, I know two things for sure: that we can make any future we can imagine, and we can play any games we want, so I say: Let the world-changing games begin.”
The same year, in his Visions of Gamepocalypse speech, another American videogame designer by the name of Jesse Schell, predicted that gamification will play a major role in the future of… well, basically everything from smart toothbrushes to buses that give people points for good behavior.
Lo and behold, we have now entered the 2020’s and the predictions of yesterday’s experts turned out to be surprisingly accurate.
Image source: TED
Why Gamification Is So Important In Today’s Increasingly Competitive Market And What It Can Do For Your Business
Games have the unique ability to motivate us to take bold steps into territories we otherwise wouldn’t step into – and nowadays it’s hard to miss out on the action – because it’s all around us. It can be seen and experienced through social media, dating apps, exercise programs, e-learning systems, iGaming, and much more.
Gamification revolutionized the way companies and educators of various backgrounds approached their clients as it offered never-before-seen ways of boosting motivation, engagement, and customer loyalty.
What makes it all even more exciting is that thanks to Gamification, fun, and productivity no longer need to be categorized as separate experiences, because:
- It encourages learning. Aside from injecting fun and entertainment into what might otherwise be seen as mundane activities, the repetitive actions of a game also have a strong impact on learning because they increase retention.
- It is multifunctional. Gamification can be implemented into pretty much everything, whether it be education, business, life coaching, apps, and more.
- It boosts engagement exponentially. The addictiveness and joy that games give us are unmatched. And when gaming is seeded into work and learning, even the most stressful and boring tasks can turn into fun experiences.
Image source: TED
The Basics Of Gamification Mechanics
Mechanics are the most crucial and visible part of Gamification and their importance cannot be stressed enough. You can think of mechanics as an army general’s war strategy. No battle can be won without an intelligent plan in place. In a similar fashion, the successful implementation of game mechanics is highly dependent on a smartly-designed gamification strategy built on a solid understanding of the player, the mission, and human motivation.
In the following paragraphs, we’ll take a look at some of the most vital game mechanics that can be used to achieve high levels of engagement for your business or product:
- Gameplay, Goals, and Rewards – Complete the task and earn a prize. The reward can come in the form of points, free play, badges, cash, discounts, vouchers, and more. This keeps the player motivated and eager to return for more. However, businesses also need to make sure that the gameplay is as exciting as the reward itself.
- Community – Pairing players to solve problems and complete objectives as a team takes gaming to a whole different level of excitement and joy.
- Status – Players gain experience and increase their level by completing objectives. Their score and status level are then shown on leaderboards. Competition inspires other players to play more and try harder to also reach the top of the leaderboards.
- Education – Insightful hints, tips, tricks, and quizzes are shared with the players throughout their gaming journey
Once all the necessary Gamification mechanics are put in place, users will naturally reach higher levels of motivation, which will make them better at and more excited about the game, and more skilled at their job, while having a great time in the process.
Image credit: Western Positive Psychology Association
Best Practices And Strategies For Successful Gamification
High engagement means success for your business and your clients. But in order to attain stronger levels of engagement, it is crucial to understand what works and what doesn’t. Hence, to be efficient, your business needs to introduce a robust Gamification strategy and follow best practices.
But what exactly is a Gamification strategy?
A Gamification strategy is the act of taking something that already exists – for example, a software app or an online community – and injecting gaming techniques to increase participation and long-lasting engagement.
However, like with anything else in life, there are hazards, and going too far with your Gamification strategy could backfire on you and impact your business in a negative way.
So let us take a look at what you should focus on when setting up a successful best practices gamification strategy:
1. Define Success
As human beings, we love being rewarded for successfully completing difficult tasks. Our brains light up at the thought of earning prizes, discounts, or vouchers for the same reason they do when anything new and exciting happens to us. And when our brains feel rewarded, we feel like we’re on top of the world – no matter the reason.
If you promise your clients that they can win great rewards and freebies, you also need to be aware of how to go about achieving these things.
The closer to their fingertips success feels, the sooner they will start associating your product with positive emotions and fulfillment. Knowing that the prize is within the players’ reach is one of the main pillars of constant engagement. You need to make sure players know what they should do to win, earn special badges and points, and move up the level ladder, or you risk losing their loyalty.
When you create your scoring formulas, make sure you don’t overcomplicate it for players. The rules should be simple to grasp and players need to know exactly what they should do to move forward in the game.
The players’ hard work should be rewarded with satisfying game progression and prizes.
Rules should be easy to grasp but the gameplay should be challenging. It’s also beneficial to have a tips and tricks section for them to be able to check out should they need some form of in-game assistance.
2. Incorporate Business
Business owners understand that training programs and activities play an integral role in the common good of the company, but they’re also crucially important when it comes to Gamification.
The needs of your business need to be addressed accordingly, and Gamification should not just be used for its own sake. Careful implementation must be thought through to benefit your company to the highest degree.
3. Use Storytelling
A gripping story will keep your clients and learners engaged and wanting to come back for more. Human beings need stories to feel alive and make sense of the world, and naturally, injecting a good story into a Gamified experience can have a hooking effect on the user. Make the stories you tell connect to the players, and inform them how completing a specific action will benefit the story. Keep it interactive to boost player engagement.
4. Stick To Simplicity
What is the most important difference between a story-driven puzzle game and a game of chess?
Puzzles are easier to figure out and don’t overwhelm the player with rules. You can simply start the game, click here and there, and figure out how to play within seconds. A game like chess, on the other hand, demands the player’s undivided attention and brainpower, and most people wouldn’t want to invest so much of their energy when it comes to casual engagement.
This also applies to businesses that use gamification. If there is an overabundance of rules, the element of fun can fade and the goals and rewards can start seeming unworthy of the effort. If the game is too difficult, the casual player will just leave it behind and opt for something simpler.
In general, rules are transactional, behavioral, social, or locational, with some falling into more than one category – e.g. you buy a drink at the local coffee shop, you unlock a small prize. Simple and satisfying! Most of us can do this with ease, and many people make such things part of their daily routine.
But if earning a reward means that you have to check into the app several times a day, buy five different pieces of content, and share every little achievement on social media, it just becomes a drag. Keep it simple and you’ll have a happy and loyal base of customers.
Image credit: Gamification Europe
5. Make Sure All Players Feel Celebrated, Not Just The Best
Of course, this doesn’t mean that every child in the class should get an A, no matter their level of performance. However, you should be showing gratitude to every single person in your user base.
If you have 400 out of 500 people fully engaged with your product, that’s a great win for you. Keep in mind that Gamification is a business success tool.
Sure, your best-performing users should be rewarded, but make sure the rest also get a little something to keep them happy along their journey. If not, their interest might start to fade.
6. Use Exciting Reward Systems
When it comes to rewards that keep players hooked, leaderboards and badges are often put on a pedestal.
Badges are elegantly designed, visually pleasing rewards that make a player feel proud of his or her accomplishments. They also display the stage of their development and, if the attainment of knowledge is the main goal, make learning more visible. Make sure to provide an area where users can pridefully display their badges to make the most out of Gamification’s social effectiveness.
7. Do A Test Run
Before bringing your new creation out for the world to see, make sure you do a test spin with a small group of beta players. It’ll surprise you how many glitches they’ll find that somehow managed to slip through the cracks. Ask them to make a list of what works and what doesn’t, and make the necessary changes before scheduling your product for large-scale release.
Gamification has taken the world by storm and is here to stay. The great thing about it is that you can always find something that works for your business needs and apply it. It is an extremely powerful tool when used the right way, whether it be in sports betting, online casinos, e-learning, or anything else.
The benefits are virtually limitless, and with a strong platform provider by your side, you can seamlessly create strategies that produce never-before-seen results.
Minecraft: Education Edition-Computer Games
Popular educational games such as Math Blaster and Treasure Mountain date back to the 1970s and 1980s, but Minecraft:
Education Edition is one of the greatest and most recent instances of game-based learning.
Using one of the world’s most popular gaming genres, this program teaches kids how to code. If you’re in the teaching profession, you already know how popular this game is with your pupils.
Google’s Read Along and Pocket
“Read Along” by Google is another app-based learning game. Children are encouraged to read and follow along with tales via the use of Google’s speech technology in the app.
It gets a lot of positive feedback and is utilized all around the globe. Because it only works with Android devices, for the time being, that is the only downside.
With Kahoot, you may construct a multiple-choice test by sending a link to a website. This enables students to utilize their smartphones in a constructive way by engaging in real-time in-class exams by picking or entering their answers.
One of the simplest and most engaging instances of gamification in the classroom is Kahoot.
It’s easy to use and incorporates gamification into eLearning thanks to Archy Learning. Teachers may create a learning route by copying and pasting YouTube links and classroom notes.
Class quizzes, instructional games, mixed-media examinations, and certificates for finished courses are all examples of gamification strategies that may be used to make learning interesting.
Gamification in Websites and Social Media
Foursquare initially added gaming aspects to client onboarding and grow 10x in size in only five years. Creating a physical shop with an internet presence for their company. Learn more about Foursquare by watching the video at the top of this page.
After implementing gamification components, Devhub reported an increase in the percentage of users who finished their online assignments from 10% to 80%. As a consequence of DevHub’s popularity, social media sites such as Facebook, Twitter, and Linkedin have introduced game aspects into their sign-up and account procedures.
Both Wix and Shopify, two of the world’s most popular DIY website builders, allow users to add games to their online stores in order to encourage customers to sign up for their newsletters.
Reddit has the best example of gamification on a social network. Reddit went from a simple blog to one of the world’s most popular websites thanks to gamification, which includes badges, points, leaderboards, personalization/avatars, coins, and many other elements and mechanics.
You can buy “coins” and “gift” them to other article writers by gaining points for the amount of time you write, interact, and just be a member of the site. This is an excellent illustration of how a website’s following may grow via the use of intrinsic motivators.
Bruno Simon’s online portfolio
Creative Developer Bruno Simon is showing off his fully dynamic web portfolio online. He drives a 3D model truck through Bruno’s earlier accomplishments, social connections, and newly added playground to guarantee that visitors thoroughly absorb and appreciate what Bruno has accomplished.
Gamification Done By Influencers
In the early days of gamification, Yu-Kai was one of the most renowned characters. The Gamification Guru of the Year at the Gamification Europe Conference in 2017 was the first step in his rise to prominence in the gamification field, and he followed it up with a TED presentation in 2014.
Three significant books on gamification have been authored by Gabe, and he has done several live videos and events, including major gamification conferences. For more than a decade, he has been teaching people how to make the world a more enjoyable and engaging place via his lectures, seminars, books, and courses.
Author and game creator of the highest caliber. “The Face of Gamification” has been formed by Jane’s “How Gaming Can Make a Better World” TED Talk.
Dr. Zac Fit-Walter
After earning a Ph.D. in gamification design, Dr. Zac has taught and designed curricula for colleges throughout the globe. On the subject of successful gamification design, he talks and teaches at governments, conferences, and corporations throughout the globe.
Gamification has the service you need to gamify your company.
Gamification in IGAMING
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How Is Gamification Started?
The world as we know it has completely transformed. But what is gamification, and how is it defined at first?
Nick Pelling invented the phrase “gamification” in 2002, and freestyle rappers all around the world thrilled at the rhyme possibilities it provided.
It’s probably something you’ve heard of before. It’s possible that you have some rudimentary idea of what it is. It’s possible that you’ve already used it. Possibly, you haven’t! Some people get hives just thinking about it.
We have decided to call our brand: Gamification
Because we help companies to gamify their business.
Gamification in Marketing Sector
Gamification has been a popular marketing strategy in recent years. As Forbes projected in 2013, more than 70% of the “Global 2000” companies on their list intended to employ gamification for marketing and customer retention goals. The following are the three most common forms of gamification marketing:
Brand Gamification: Tesla + PUBG (Brandifaction)
In its most basic form, brandification is just in-game advertising for real-world goods and services. Brands, products, and services might be advertised in the virtual worlds of video games by means of text, photos, and videos.
What is the most recent example of brandification? Players Unknown’s Battlegrounds (PUBG) is being used as a marketing platform for Tesla automobiles. At the present time, PUBG is one of the most widely played and watched video games on the internet (Twitch). After July 2020, Tesla’s automobiles will be able to be driven in the game by gamers.
Tesla’s video game marketing campaign may go down in history as the finest of all time, if marketing is all about “being where the focus is.”
Advertisement Game: Pepsi Man (Advergame)
An advergame is a kind of online video game that incorporates a certain brand, product, or marketing message within the game design. Advergames are typically commissioned to promote other forms of media, rather than to stand in for them. ‘” Essentially, the assumption is that greater engagement with a thing via a game form leads to better associations with that property.
During the late ’90s, “Pepsi Man” and “Spot” were two of the most popular advertisement games. In 2019, Candy Crush and Temple Run, two popular snackable smartphone games, have been “re-skinned” with commercial logos and themes in an effort to market their respective goods and services.
Companies like Gamification, as well as well-known DIY website platforms like WIX and Shopify, allow for this kind of operation. For better engagement and redemption, games have been shown to outperform more conventional methods for promoting products or services.
Gamification in Video Games: The GoldenEye (007) (Transmedia)
When a media property is extended into another medium, it is known as “transmedia,” which is the activity of expanding the content or drawing more attention to it. 007: GoldenEye, an N64 game released by Nintendo in 1997, is an example of this.
This AAA title game was made to draw attention to the upcoming release of a film by the same name, but it ended up grossing more money than the film did.
It’s hardly unexpected that the video game business is now four times the size of the movie industry after 20 years. Maybe we’ll start seeing video game commercials in movies soon?
Gamification in iGaming and Gaming Sector
In the history of mobile games, Pokémon GO has been one of the most popular. Despite the fact that it is no longer a worldwide sensation, it is nevertheless popular today. Exactly what is the secret ingredient, you ask? The software has enthralled and engrossed people across the globe thanks to Gamification.
“Pokémon Go!” awarded its players with high-level Pokémon for walking long distances, like a future Scout badge. One way to include fitness into our Fitbit lives is via the use of gaming mechanics. This app serves as an excellent illustration of this trend.
You wouldn’t have been able to get those young people (and others who are young spirit) to walk such long distances if you hadn’t given them some kind of incentive. Gamification is a powerful tool!
Is It Possible to Create an Offline Gamification?
An interesting aspect of Gartner’s concept is the emphasis on “digital” involvement. However, gamification is not limited to digital encounters; it may also be used for other kinds of experiences.
Think about your neighborhood coffee shop’s loyalty card. A stamp and a piece of paper are not digital in any way. It’s plain to see from the outside world. Like many other loyalty programs, this serves as an example of gamification at work.
Furthermore, we can apply gamification in the classroom without the aid of any digital tools. As the day progresses, students get badges and move up our improvised leaderboard. Even our materials are organized into levels.
You can’t deny it’s an offline game since it’s not taking place in a digital environment!
What is the Goal of Gamification?
Gamification, according to Gartner, is about helping individuals achieve their own objectives. Why not gamify an event to help individuals achieve their objectives, as this suggests?
Surely you could design a gamified experience that motivates people to participate in your survey? Even if they didn’t have a strong desire to fill out a survey when they awoke, the promise of prizes may have been enough to nudge them into action.
As much as we acknowledge the value of connecting individual and organizational objectives, we don’t see how this affects the notion of gamification.
It’s possible that Gartner is positioning gamification as a tool for aligning objectives.
To put it another way, you may utilize gamification to persuade others to join you in your endeavors. This implies that it no longer focuses on helping individuals realize their full potential. This is just what you asked for, and they’re just doing it.
It still doesn’t seem right to refer to a reworked aim as “theirs,” even if it is.
Although the driving force behind the objective has changed, the person who set it remains constant.
Our mission at Gamification is to help companies to make their brand cool and memorable, to finally bring more conversions, sales, and retention.
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What Our Clients are Saying
“Gamification is the best service provider in terms of software. They help us to gamify our iGaming website with the best affiliate program and loyalty wheel of the industry. Do you have a specific goal for your audience? Can you think of any method to reward them for various actions?
Gamification’s Loyalty cards and loyalty points have been a huge success for us. They reward and recognize consumers for accomplishing what our firm wants them to do.
When you need to increase MRR and low down churn rate, here comes Gamification. Their team is awesome. They could manage the whole process smoothly and increase our revenue by 22% in only 5 months.